Company Profile
Jilin Province Changbai Montian Ginseng Co., Ltd. is a key enterprise in Jilin Province's ginseng industry. The following is a detailed introduction:
Basic Information
- Company Nature: As the national exclusive brand operator authorized by the government for "Changbaishan Ginseng," it holds a unique position in ginseng brand operation.
- Development History: With 12 years of brand operation experience, the "Changbaishan Ginseng" brand has grown from scratch and from weakness to strength over the years.
Production and Processing
- Processing Capacity: Its parent company, Jilin Boda Agriculture and Forestry Biotechnology Co., Ltd., has built the "Changbaishan Ginseng" Cloud Factory in Dongxiangshui Village, Xiyang Town, Yongji County. The company's annual average ginseng processing capacity reaches 600 tons.
- Production Technology: The whole process of fresh ginseng processing adopts advanced equipment, such as state-of-the-art freeze-dryers, which preserve the activity of ginseng and ensure high nutritional value in processed products.
- Product Range: The company offers 15 series and over 200 products, covering multiple fields including ginseng foods, pharmaceuticals, health products, cosmetics, and biological products.
Brand Building and Market Promotion
- Brand Development: Over the past 12 years, the company has actively assisted industry authorities in promoting and building the "Changbaishan Ginseng" regional public brand and national ginseng brand. Currently, over 60 certified brand product manufacturers with 480 branded products use this brand jointly.
- Marketing Channels: Online, it operates over 30 Changbaishan Ginseng flagship stores across all major platforms, achieving full online coverage. Offline, it has entered over 300 high-end premium supermarkets, forming an integrated online-offline sales network.
Research and Innovation
- Collaborations: Responding to government calls, the company has increased investment in scientific research and partnered with multiple universities and research institutions, such as Jilin University and Yanbian University, to carry out industry-university-research cooperation.
- Innovative Achievements: It has developed a series of high-value-added ginseng derivative products. For example, the "Changbaishan Ginseng" ginseng blueberry freeze-dried quick-dissolving tablets won the Silver Award in the New Product Category of the China (Chongqing) Agricultural Products Processing Industry Innovation and Design Competition, while the red ginseng nicotinamide blueberry juice beverage won the Bronze Award in the China Special Tourism Commodity Competition.